| Titre |
Creating Ethical Markets or Marketing Ethics ? A Critical Exploration of Ethical Value Networks in Chilean and Peruvian Viticulture and Oenology |
| Titre traduit |
Créer des marchés éthiques ou de l'éthique marketing ? Étude critique des réseaux éthiques dans la viticulture et l'œnologie au Chili et au Pérou |
| Lien hypertexte |
Site de researcharchive.vuw.ac.nz |
| Auteur |
FOSTER WILLIAMS, Peter Bryan |
| Date |
2019 |
| Pagination ou Durée d'écoute |
288 p. |
| Notes |
Victoria University of Wellington (New Zealand) - Thesis submitted for the Degree of Doctor of Philosophy |
| Résumé |
Abstract: "[...] This research critically explores two examples of ethical value networks in South American viticulture. It examines the use of fair trade certifications in Chilean wine and the protected designation of origin mark on pisco from Peru. This research emphasises the importance of local social, economic, and political contexts in the formation and outcomes of ethical value networks. It argues that despite the potential of the two studied networks to encourage local social and community development, entrenched socio-economic inequalities in Chile and Peru have hindered the expected positive outcomes of these ethical value networks. Moreover, this thesis argues that the studied networks have in many ways worsened local rural inequalities by supporting industrial and newer producers while excluding the most vulnerable actors in the wine and pisco sectors. Therefore, although this thesis illustrates the potential capacities of ethical value networks in fostering local development outcomes through product labelling, it also reveals the main limitations of these networks as currently implemented."
|
CDTM de Paris
Centre de ressources sur le commerce équitable
