Creating Ethical Markets or Marketing Ethics ?A Critical Exploration of Ethical Value Networks in Chilean and Peruvian Viticulture and Oenology

Titre Creating Ethical Markets or Marketing Ethics ?A Critical Exploration of Ethical Value Networks in Chilean and Peruvian Viticulture and Oenology
Lien hypertexte Site de « http://researcharchive.vuw.ac.nz »
Auteur FOSTER WILLIAMS, Peter
Date 2019
Pagination 288 p.
Notes Victoria University of Wellington, Discipline : philosophie
Résumé Abstract : «...This research critically explores two examples of ethical value networks in South American viticulture. It examines the use of fair trade certifications in Chilean wine and the protected designation of origin mark on pisco from Peru. This research emphasises the importance of local social, economic, and political contexts in the formation and outcomes of ethical value networks. It argues that despite the potential of the two studied networks to encourage local social and community development, entrenched socio-economic inequalities in Chile and Peru have hindered the expected positive outcomes of these ethical value networks. Moreover, this thesis argues that the studied networks have in many ways worsened local rural inequalities by supporting industrial and newer producers while excluding the most vulnerable actors in the wine and pisco sectors. Therefore, although this thesis illustrates the potential capacities of ethical value networks in fostering local development outcomes through product labelling, it also reveals the main limitations of these networks as currently implemented.»

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