| Titre |
Fair Trade and its impact on the purchasing process |
| Titre traduit |
Les impacts du commerce équitable sur le processus d'achat |
| Lien hypertexte |
Site de lnu.diva-portal.org |
| Auteur |
BUIS, Martinus ; JOHNSSON, Anna Johnsson ; THORMANN, Tristan |
| Date |
2015 |
| Pagination ou Durée d'écoute |
45 p. |
| Notes |
Linnaeus University (Sweden), Subject : Marketing - Master Thesis |
| Résumé |
Abstract : "The concept of fair trade is not recent following the academic literature as it has been around for many years. The connection between fair trade and how it impacts consumers purchase behaviour however is still unclear. The purpose of this study is to expand understanding on the relationship between fair trade and the consumer purchase process…”
|
CDTM de Paris
Centre de ressources sur le commerce équitable
