Análisis de Ventajas y Oportunidades que le Proporciona el Sello Fairtrade a las Artesanías en Cerámica de la Región de Pitalito (Huila), Colombia, Para el Ingreso al Mercado de la Ciudad de Miami (Florida), Estados Unidos

Titre Análisis de Ventajas y Oportunidades que le Proporciona el Sello Fairtrade a las Artesanías en Cerámica de la Región de Pitalito (Huila), Colombia, Para el Ingreso al Mercado de la Ciudad de Miami (Florida), Estados Unidos
Titre traduit Analyse des avantages et opportunités des ventes Fairtrade pour les artisans céramistes de la Región de Pitalito (Huila), Colombia en vue de l'accès au marché de la ville de Miami (États-Unis)
Lien hypertexte Site de repository.javeriana.edu.co.
Auteur NOVOA CARRILLO, Diego Javier
Date 2013
Pagination ou Durée d'écoute 51 p.
Notes Pontificia Universidad Javeriana (Bogota) Colombia, Facultad de Ciencias Economicas y administrativas, Programa Administración de Empresas - Titulo de Administrador de Empresas
Résumé Abstract : “The export market for Colombian crafts has been growing steadily in recent years, especially to the United States. However, it continues to see absolute poverty in the Colombian artisan community that is why, to ensure that our craftsmen will grow in the same way that the exports have been growing it is necessary to implement the Fair Trade model to this market. So the question arises : How to internationalize ceramic crafts from the region of Pitalito (Huila), Colombia, to Miami (Florida), United States, through a Fair Trade model ? This is why I intend to developing this project the Fair Trade system in our country, from one of the most recognized Colombian products abroad : the ceramic handicrafts made in the region of Pitalito, Huila. To this end, there will be an accreditation scheme for artisans society from Pitalito "Asociación de Artesanos del Sur del Huila (Artisans Association of Southern Huila)" for their products made in ceramic to carry the Fairtrade label and export their products under the sponsorship of this stamp because in the United States is the most recognized seal, all this in order to obtain a realization of a sustainable fair trade”.

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