Commerce as ‘total social fact’ : Fair trade practices in Dili

Titre	Commerce as ‘total social fact’ : Fair trade practices in Dili
Titre traduit	Le commerce comme "fait social total" : Pratiques de commerce équitable à Dili
Lien hypertexte	Site de academia.edu
Date	2020
Pagination ou Durée d'écoute	11 p. (pp. 128-149)
Notes	Chapitre V de l'ouvrage “Performing Mondernities : Pedagogies and technologies in the making of contemporary Timor-Leste” publié par l' Associação Brasileira de Antropologia
Résumé	“This chapter considers strategies for commercializing artifacts aimed at empowering vulnerable populations in Timor-Leste by analyzing the narratives accompanying such practices. We discuss the form and content of shops, product-information folders and labels in order to understand the moralities, meanings and effects that are attributed to buying and selling in particular contexts. We argue that these marketing strategies can potentially turn acts of buying into explicit ‘total social facts’ (Mauss 2003), by articulating the effects of justice, power, identification, and so on. Moreover, we suggest that narratives introducing artifacts are apparatuses for ascribing their purchase in at least two simultaneous exchange regimes: one based on the market, the other on the gift. The chapter describes the mediations through which such effects are produced.”

CDTM de Paris Centre de ressources sur le commerce équitable