Titre |
Environmental Awareness, Green Consumerism and Environmentally Conscious Consumer Behaviour of Polish Seniors. Research Report
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Titre traduit |
Conscientisation environnementale, consumérisme vert et consommation responsable des seniors polonais : Rapport de recherche |
Lien hypertexte |
Site de cejsh.icm.edu.pl |
Auteur |
ZALEGA, Tomasz |
Titre du périodique |
Management Issue |
Date |
2018 |
Pagination ou Durée d'écoute |
18 p. |
Résumé |
Abstract : «This article is a research exercise. The discussion presented in this study focuses on consumer behaviour of people aged 65+ in Poland that may be classified as green consumerism. The main aim of the article is to provide some insight into environmental awareness and environmentally conscious consumer behaviour of Polish seniors. The basis for the conclusions is provided by direct research conducted in the form of a survey questionnaire on a sample of 1786 people aged 65+ from March to September 2017 in ten Polish cities of various populations and sizes.»
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