| Résumé |
"Global consumption is still on the increase despite the grave crisis that is affecting the planet, and it is still the driving force in the development of certain nations. However this growth is not the same for everyone, as disproportionate consumption is harming developing countries. In a situation like this, responsible consumers who choose to consume products made by following a criterion of justice, equality and solidarity towards developing countries are the ones who can influence the present and transform the future of these nations. Throughout February-April 2011 we carried out research with a view to analyzing the situation and establishing a typology of this profile of consumer, as well as the influence that ignorance about Fair Trade products and their lack of accessibility at the point of sale has on their purchase. As a result of this study, we can firstly define the profile which characterizes this kind of consumer, and secondly, conclude that knowledge and accessibility at the point of sale of Fair Trade products coincide in the intention to buy this kind of product, the difference lying in the affinity or otherwise with this movement."
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CDTM de Paris
Centre de ressources sur le commerce équitable
