| Titre |
Do preferences for fair trade rely on ethical argument or logos ? |
| Titre traduit |
Les préférences pour le commerce équitable reposent-elles sur l'argument éthique ou sur les logos ? |
| Lien hypertexte |
Site de mro.massey.ac.nz |
| Date |
2016 |
| Pagination ou Durée d'écoute |
7 p. (pp. 690-696) |
| Notes |
Australian and New Zealand Marketing Academy, Conference Proceedings 2015 Innovation and Growth Strategies in Marketing, Sydney |
| Résumé |
Abstract : «This paper investigates the effect of ethical labelling on consumer choice in the context of fair trade. Previous studies have shown that the Fairtrade logo has a positive effect on brand choice. However, it is uncertain whether this effect is due to attention to an ethical claim or due to the Fairtrade brand. Understanding which of these two aspects.»
|
CDTM de Paris
Centre de ressources sur le commerce équitable
