| Titre |
How much Information is Enough ? How different amounts of product information regarding products’ sustainability influence consumers’ purchase intention in online shops |
| Titre traduit |
Combien faut-il d'informations ? Quelle quantité d'informations produits sur la durabilité influence-t-elle l'intention d'achat des consommateurs sur les boutiques en ligne ? |
| Lien hypertexte |
Site de essay.utwente.nl |
| Auteur |
RIETMANN, Alina |
| Date |
2015 |
| Pagination ou Durée d'écoute |
77 p. |
| Notes |
University of Twente (Netherlands), Faculty of Behavioural Sciences Communication Studies, Master Thesis |
| Résumé |
Abstract : «The results of this study show significant conclusions with regard to the positive effect of trust on purchase intention as well as a positive effect of product information quality on trust. Moreover, an interaction of written information and eco-labels leads to improved trust in comparison to separate influence factors, whereas credibility was identified as covariate of the relationship between eco-labels and trust. No conclusions can be made about different types of eco-labels, because the manipulation checks only succeeded partially, although they were successfully tested in a pretest.»
|
CDTM de Paris
Centre de ressources sur le commerce équitable
