Titre |
Malmo consumer’s attitude behavior gap : A quantitative study |
Titre traduit |
Écart entre les intentions et le comportement des consommateurs de Malmo : Etude quantitative |
Lien hypertexte |
Site de lup.lub.lu.se |
Auteur |
NORI, Alan ; RASHID, Yousif |
Date |
2015 |
Pagination ou Durée d'écoute |
76 p. |
Notes |
Lunds Universitet (Sweden), Department of Business Administration - Travail universitaire |
Résumé |
Purpose : “The purpose of this thesis is to examine, analyze and describe the effects and role that CSR and ethics have on consumer behavior in Malmo. Furthermore we aim to research what Malmo consumers preferences are regarding price, quality, social equality when purchasing products and if demographical factors affects preferences or behavior”.
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