Investigating Australian and New Zealand Fairtrade representatives’ and blockchain technology experts’ attitudes towards blockchain technology as a potential to improve Fairtrade certification

Titre Investigating Australian and New Zealand Fairtrade representatives’ and blockchain technology experts’ attitudes towards blockchain technology as a potential to improve Fairtrade certification
Titre traduit Étude des comportements des représentants Fairtrade néozélandais et des experts de la technologie blockchain vis-à-vis des possibilités d'amélioration de la certification Fairtrade
Lien hypertexte Site de ir.canterbury.ac.nz
Auteur WAKEMAN DYER, Celia
Date 2020
Pagination ou Durée d'écoute 102 p.
Notes University of Canterbury (New Zealand), Master of Commerce in Management - Travail universitaire
Résumé Abstract: “This thesis investigates New Zealand and Australian Fairtrade (FT) representatives’and blockchain technology (BCT) experts’attitudestowards BCTas a potential to improve FT certification. After reviewing literature on FT certification, their goals, benefits and weaknesses, a gap has been identified, as to the best of my knowledge academics have not yet recognised the extent to which BCT has the potential to improve FT’s certification areas of weakness. Although it has been found that (agricultural) supply chains embedded in blockchain offer transparency, traceability and simplified supply chains (Baralla et al., 2018), there is no literature that provides insight into the way FT representatives view BCT as a potentialto improve FT’s certification.Data was captured through qualitative semi-structured interviews with six New Zealand and Australian FT representatives and six BCT experts to gather their perceptions and attitudes towards the adoption of FT onto blockchain. Thematic content analysis was then utilised to determine articipants’attitudes. Secondly, data was measured against theTechnology Readiness Index to establish participant’s readiness to adopt BCT.This research produced a number of key findings, discussing participants’attitudes in relation to the impact that implementing BCT would have on FT certification and covering their readiness to accept and adopt BCT.A range of implications and limitations for this research study is discussed further on, as well as the potential practical and theoretical contributions that can help FT understand BCT as a potential to improve FT certification. Followed by a number of opportunities for future research that can build on this research area.”

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