| Titre |
French-speaking Swiss coffee consumer habits and coffee farmers’ living conditions |
| Lien hypertexte |
Site de « http://doc.rero.ch » |
| Auteur |
DUPONT WILLEMIN, Fanny |
| Date |
2020/06 |
| Pagination |
106 p. |
| Notes |
Mémoire universitaire - Haute école de gestion de Genève (HEG-GE) - International Business Management |
| Résumé |
Executive summary : «The French-speaking part of Switzerland are attached to ethicalprinciplesand are thusmore sensitive to fair-trade coffee. Along with this finding, recommendations are given to coffee companies and certification bodies tomore effectivelyattract fair-trade driven coffee consumers. Finally, the report covers the potential changes the coffee industry and its actors may well have to facein the future as well as recommendations tocompanies to effectively anticipate and handle change in these uncertain times.»
|
CDTM de Paris
Centre de ressources sur le commerce équitable
