French-speaking Swiss coffee consumer habits and coffee farmers’ living conditions

Titre French-speaking Swiss coffee consumer habits and coffee farmers’ living conditions
Lien hypertexte Site de « http://doc.rero.ch »
Auteur DUPONT WILLEMIN, Fanny
Date 2020/06
Pagination 106 p.
Notes Mémoire universitaire - Haute école de gestion de Genève (HEG-GE) - International Business Management
Résumé Executive summary : «The French-speaking part of Switzerland are attached to ethicalprinciplesand are thusmore sensitive to fair-trade coffee. Along with this finding, recommendations are given to coffee companies and certification bodies tomore effectivelyattract fair-trade driven coffee consumers. Finally, the report covers the potential changes the coffee industry and its actors may well have to facein the future as well as recommendations tocompanies to effectively anticipate and handle change in these uncertain times.»

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