| Titre |
French-speaking Swiss coffee consumer habits and coffee farmers’ living conditions |
| Titre traduit |
Habitudes de consommation des consommateurs suisses de café de langue française et conditions de vie des caféiculteurs |
| Lien hypertexte |
Site de doc.rero.ch |
| Auteur |
DUPONT WILLEMIN, Fanny |
| Date |
2020/06 |
| Pagination ou Durée d'écoute |
106 p. |
| Notes |
Haute École de Gestion de Genève (HEG-GE), International Business Management - Mémoire universitaire |
| Résumé |
Executive summary: "The French-speaking part of Switzerland are attached to ethical principles and are thusmore sensitive to fair-trade coffee. Along with this finding, recommendations are given to coffee companies and certification bodies tomore effectively attract fair-trade driven coffee consumers. Finally, the report covers the potential changes the coffee industry and its actors may well have to facein the future as well as recommendations to companies to effectively anticipate and handle change in these uncertain times."
|
CDTM de Paris
Centre de ressources sur le commerce équitable
