| Titre |
Can Bio-labels help companies to gain competitive advantage in the organic food market in Germany ? |
| Titre traduit |
Comment les labels bio peuvent contribuer à accroître la compétitivité des entreprises sur le marché alimentaire bio en Allemagne ? |
| Lien hypertexte |
Site de rau.repository.guildhe.ac.uk |
| Titre du périodique |
International Journal of Academic Research in Business and Social Sciences |
| Date |
2018/08 |
| Pagination ou Durée d'écoute |
15 p. |
| Notes |
Paper of The Royal Agricultural University, School of Business and Entrepreneurship |
| Résumé |
Abstract : "Consumers’ attitudes towards food underwent large changes in Germany. This has resulted in an increase of demand for organic food. However, some analysts claim that the organic food market in Germany might be maturing. Within this context, this paper has two main objectives: first, to explore the attitude of German consumers towards organic food and bio-labels; and second to identify potential areas for improvement to help organic food companies to become more competitive. This study used a quantitative research approach. 627 German consumers completed the survey. The results of this study indicate that there is potential for the organic food market to carry on growing. Findings have also revealed that a large percentage of participants do not trust some bio-labels. Trust and brand recognition are the most important factors that have helped Bioland and Demeter to develop a competitive advantage against other labels".
|
CDTM de Paris
Centre de ressources sur le commerce équitable
