Environmental Awareness, Green Consumerism and Environmentally Conscious Consumer Behaviour of Polish Seniors. Research Report

Titre Environmental Awareness, Green Consumerism and Environmentally Conscious Consumer Behaviour of Polish Seniors. Research Report
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Auteur ZALEGA, Tomasz
Titre du périodique Management Issue
Date 2018
Pagination 18 p.
Résumé Abstract : «This article is a research exercise. The discussion presented in this study focuses on consumer behaviour of people aged 65+ in Poland that may be classified as green consumerism. The main aim of the article is to provide some insight into environmental awareness and environmentally conscious consumer behaviour of Polish seniors. The basis for the conclusions is provided by direct research conducted in the form of a survey questionnaire on a sample of 1786 people aged 65+ from March to September 2017 in ten Polish cities of various populations and sizes.»

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