| Titre |
Determinants of Fair Trade Product Purchase Intention of Dutch Consumers According to the Extended Theory of Planned Behaviour : The Moderating Role of Gender |
| Titre traduit |
Facteurs déterminants de l'intention d'achat de produits équitables chez les consommateurs hollandais selon la théorie du comportement planifié : Rôle modérateur du genre |
| Lien hypertexte |
Site de link.springer.com |
| Auteur |
BELDAD, A. ; HEGNER, S. |
| Titre du périodique |
Journal of Consumer Policy |
| Date |
2018/09 |
| Pagination ou Durée d'écoute |
9 p. |
| Résumé |
"The study reported in this paper investigated the determinants of fair trade (FT) product purchase intention among Dutch consumers according to the extended Theory of Planned Behaviour and determined whether the effects of those determinants differ between male and female consumers. To test the various research hypotheses, an online survey with 499 respondents from a Dutch research panel was employed. Results of the multi-group analysis using a structural equation modelling approach reveal that FT product purchase intention of both male and female consumers are predicated on moral obligation and self-identity. The impact of subjective norm on purchase intention is statistically significant for male consumers only. Analyses reveal that, indeed, the impact of subjective norm on FT product purchase intention is moderated by consumers’ gender."
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CDTM de Paris
Centre de ressources sur le commerce équitable
