| Titre |
O Comércio Justo como Vantagem Competitiva no Processo de Internacionalização : Um Estudo de Caso da Justa Trama |
| Titre traduit |
Le commerce équitable comme avantage concurrentiel dans le processus d'internationalisation : Étude de cas Justa Trama |
| Lien hypertexte |
Site de interfaces.unileao.edu.br |
| Titre du périodique |
Revista Interfaces Saüde, Humanas e Tecnologia |
| Date |
2017/12 |
| Pagination ou Durée d'écoute |
17 p. |
| Notes |
Universidade Estadual do Ceará, Fortaleza (Brasil) - Article scientifique |
| Résumé |
Abstract : "This paper analyzes the factors that determine the fair trade as a competitive advantage factor in the internationalization process. This work aims to identify Fairtrade as a competitive advantage in the process of internationalization of cooperative Justa Trama. For this, begins with a brief review of internationalization strategies, fair trade and competitive advantages. Regarding the methodology, the study was classified as an exploratory qualitative research in the cooperative in question. Regarding the data, the primary data were obtained through an interview with one of the coordinators of the cooperative study. It was concluded that the cooperative has advantages related to differentiated products and good quality from fair trade brand positioned as a low-cost product, ensuring access to multiple consumers, the raw material itself, a wide variety of products to meet different tastes and strong partnerships."
|
CDTM de Paris
Centre de ressources sur le commerce équitable
