| Titre |
Poverty Alleviation through Social Labeling Programs ? Information Valuation and Willingness to Pay for Fair Trade Coffee
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| Titre traduit |
Allègement de la pauvreté par les programmes de labellisation sociale ? Validation de l'information et consentement à payer pour le café équitable |
| Lien hypertexte |
Site de docplayer.net |
| Auteur |
BASU, Arnab K. ; HICKS, Robert L. |
| Date |
2013/04 |
| Pagination ou Durée d'écoute |
45 p. |
| Notes |
Cornell University, Ithaca (US), Dyson School of Applied Economics and Management, Center for Development Research (ZEF) ; University of Bonn (Germany) and Institute for the Study of Labor (IZA) ; College of William and Mary, Williamsburg (US), Department of Economics - Travail universitaire |
| Résumé |
Abstract : « What product attributes do consumers account for in their willingness to pay for labeled products ? Based on the eligibility criteria of the Fair Trade program for co ee we develop a theoretical model and design a conjoint experiment to test whether consumers’ willingness to pay a price premium varies with the levels of poverty eradication achieved by the \Fair Trade" label. In particular, we focus on two attributes of the Fair Trade label for co ee (participation of poor producers, and the associated income guarantee) to analyze how respondents value information regarding both the Fair Trade program and the label performance in their willingness to pay. Starting from either very low levels of participation by poor producers, or low income guarantees to them by the Fair Trade label, respondents’ willingness to pay points to an interplay between their preferences for poverty eradication and worsening relative deprivation amongst poor producers that a Fair Trade label engenders. »
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CDTM de Paris
Centre de ressources sur le commerce équitable
