Résumé |
Ever more new products, from the 10-euro-note made of Fairtrade cotton to the bamboo eco-coffin sourced in China, ever more new companies moving in, ever more new record sales figures, there cannot be any doubt: Fair Trade is expanding like never before. The following study is the 5th edition of its kind. It examines the structures of Fair Trade and its market evolution in a total of 33 consumer countries. 28 European countries, plus the United States, Canada, Japan, Australia and New Zealand. Building on a “country by country” analysis the report tries to draw the overall picture of the consumer side of Fair Trade in a time of incredible
market dynamics. However: Fair Trade -as opposed to traditional business- is not only about business success as reflected in sales figures. It is foremost about people and more particularly the ability of disadvantaged producers and workers in the Global South to improve their livelihoods and to make development work to the benefit of their families
and communities.
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