| Titre |
Eco‐Premium or Eco‐Penalty ? Eco‐labels and quality in the organic wine market |
| Titre traduit |
Éco-prime ou éco-pénalité ? Éco-labels et qualité sur le marché du vin bio |
| Lien hypertexte |
Site de researchgate.net |
| Auteur |
DELMAS, Magali A. ; LESSEM, Neil |
| Date |
2017 |
| Pagination ou Durée d'écoute |
31 p. |
| Notes |
UCLA (University of California Los Angeles) USA, Institute of the Environment and Sustainability and Economics ; Anderson School of Management - Travail universitaire |
| Résumé |
Abstract: "Eco-labels are part of a new wave of environmental policy that emphasizes information disclosure as a tool to induce environmentally friendly behaviors by both firms and consumers. Eco-labels are often developed by third-parties separate to the industries that produce and sell the eco-product to create credibility. The goal of these agencies is to reduce the information asymmetry between producers and consumers over the environmental attributes of a good. However, by focusing on this information asymmetry, rather than howthe label meets consumer needs, agencies may develop eco-labels that send an irrelevant, confusing or detrimental message to consumers. In a discrete choice experiment we examine two similar eco-labels for wine, one associated with a quality reduction and the other not. The majority of respondents in our study were unaware of the difference between the labels. We found that respondents preferred eco-labeled wines over an otherwise identical counterpart, when the price was low and the wine was from a low quality region. However these preferences were reversed if the wine was expensive and from a high quality region. These results indicate that respondents obtain some warm glow value from eco-labeled wine, but also interpret it as a signal of low quality. This provides a clear lesson for policy makers that focusing purely on information asymmetries will not necessarily create eco-labels that align eco-products with the needs of consumers."
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CDTM de Paris
Centre de ressources sur le commerce équitable
