Boycotting, Buycotting, and the Psychology of Political Consumerism

Titre Boycotting, Buycotting, and the Psychology of Political Consumerism
Titre traduit "Boycotting, buycotting", psychologie du consumérisme politique
Lien hypertexte Site de researchgate.net
Auteur KAM, Cindy D. ; DEICHERT, Maggie
Titre du périodique The Journal of Politics
Date 2017/03
Pagination ou Durée d'écoute 35 p.
Notes Intervention à l'atelier de travail American Politics Workshop at the University of Wisconsin-Madison (USA)
Résumé "Political consumerism refers to the intentional avoidance or purchase of products due to political, social, or ethical concerns. The intentional avoidance (boycotting) and the intentional purchase (buycotting) of products have be gun to receive increasing attention in the political science literature. In this paper, we offer a conceptual framework for understanding and disentangling boycotting and buycotting, based on a psychological framework of avoidance and approach, respectively. Doing so provides us with further conceptual leverage for arguing for the distinctiveness of boycotting with in the repertoire of political participation. We design and execute two original survey experiments to identify the differential effects of negative and positive information in inducing boycotting and buycotting, respectively. In both studies, we find that negative information is far more powerful in inducing boycotting than positive information is in inducing buycotting."

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