Antecedents of Intention and Behavior Towards Fair Trade Products : A Study on Values and Attitudes in Italy

Titre Antecedents of Intention and Behavior Towards Fair Trade Products : A Study on Values and Attitudes in Italy
Titre traduit Antécédents de l'intention et du comportement d'achat de produits issus du commerce équitable : Étude des valeurs et des comportements en Italie
Lien hypertexte Site de centmapress.ilb.uni-bonn.de
Titre du périodique Journal on Food System Dynamics
Date 2017
Pagination ou Durée d'écoute 10 p.
Notes Article scientifique
Résumé Abstract: "The current study investigate s the significance and power of direct and indirect effects of values and attitudes on intention to buy fair trade products and on self-reported behaviors. Drawing on previous research, we selected three attitudinal measures – Consciousness for Fair Consumption, Environmental Concern, Moral Reasoning –and two categories of human values, Power and Universalism. Through a web-based survey conducted in Italy we collected data analyzed using Structural Equation Modeling. Results showed that Universalism exerted a positive indirect effect on buying fair traded products while Power exerted a negative effect. Therefore, according to Theory of Planned Behavior (Ajzen, 1991), the intention was the only direct antecedent of behavior."

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