Status quo, Challenges and Opportunities of Alternative Coffee that is Produced in México and Consumed in Germany

Titre Status quo, Challenges and Opportunities of Alternative Coffee that is Produced in México and Consumed in Germany
Titre traduit Statu quo, défis et opportunités du café alternatif produit au Mexique et consommé en Allemagne
Lien hypertexte Site de scielo.org.mx
Auteur BARA, Claudia ; PEREZ AKAKI, Pablo
Titre du périodique Agricultura, Sociedad y Desarollo
Date 2015/01
Pagination ou Durée d'écoute 28 p.
Notes Universidad Autónoma de San Luis Potosí (Mexico) - Article scientifique
Résumé Abstract : «The objective of this study was to analyze the current markets for conventional coffee versus alternative coffee that is produced in México and consumed in Germany, and to identify opportunities and challenges in alternative – particularly organic and fair trade – coffee production, consumption and trade in and between the two countries. For this purpose, 18 interviews were conducted in México, with cooperatives or other organizations that promote and commercialize organic and/or fair trade coffee. The results show that the organic, fair trade and combined organic, fair trade production and certification system face too many challenges, such as social organization, administrative regulations, need for working capital, which must be overcome in order to benefit from these growing alternative markets in coffee consuming countries like Germany, where prices are better, social recognition exists, and consumer loyalty is constructed.»

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