CDTM de Paris
Centre de ressources sur le commerce équitable
FREDERICO, Samuel ; BARONE, Marcela – Universidade Estadual Paulista, Sao Paulo (Brasil), 2015, 12 p. - Site de scielo.br
Resumo : « Desde a última grande crise internacional do café, na década de 1990, a produção de cafés especiais temsido considerada uma das principais alternativas de mercado para os pequenos cafeicultores. Todavia,o aumento do consumo mundial deste tipo de café atraiu também a atenção de grandes empresasexportadoras, torrefadoras e varejistas, com consequente padronização da produção. Se por um lado aentrada neste tipo de mercado trouxe importantes benefícios para pequenos produtores, particularmente, empaíses reconhecidos pela produção de cafés de qualidade inferior e pela insuficiente organização coletivados cafeicultores, como o caso brasileiro, por outro, a regulação externa e a atuação de grandes empresastêm alargado as diferenças de poder e distribuição do valor ao longo do circuito espacial produtivo. Dessaforma, este artigo tem como objetivo principal analisar a inserção dos pequenos produtores da Associação dos Agricultores Familiares do Córrego D’Antas, Poços de Caldas (MG), no Comércio Justo. Para isso,parte-se do debate sobre a mundialização e padronização da produção de cafés especiais. Em seguida,aprofunda-se a análise no Comércio Justo, para, finalmente, destacar os benefícios e desafios enfrentadospela Assodantas. »
Mots clés : BRESIL, CAFE, COMMERCE EQUITABLE, PROUCTEUR, IMPACT
Marketing Strategies to Increase Profits from Retailing Fair Trade Coffee
KNOLES, Emily - Walden University, Minneapolis (USA), College of Management and Technology, Walden Dissertations and Doctoral Studies, 2015, 158 p. - Site de scholarworks.waldenu.edu
Abstract : « Low consumer loyalty threatens the sustainability of the fair trade (FT) coffee market and corporate social responsibility investment. To provide business owners with strategies and decision-making processes to market FT coffee products successfully in the United States, this phenomenological study explored the lived experiences, perceptions, and insights of 20 FT coffee marketing managers. Planned behavior theory served as the conceptual framework. Face-to-face or Skype interviews were conducted with each of the20 purposefully sampled FT coffee marketing managers. The data from these interviews were analyzed using Moustakas’ modified van Kaam method and qualitative analytic software to collect, group, reduce, validate, and organize the interview data into themes. Nine themes emerged from the analyses. The theme analysis revealed the importance of including consumer education as a part of a marketing strategy to improve consumer understanding of the FT label and to catalyze demand. Based upon the topics participants emphasized during the interviews, another principal theme was the importance of establishing a direct relationship with a farm. Furthermore,2 of the 20 participants provided unique insights on achieving consumer trust and the importance consumers attribute to consistent taste. Educating consumers on the effects and implications of the FT label is instrumental in increasing profits from FT coffee. The findings could catalyze beneficial social change by enabling business owners to educate consumers through marketing communications, which increase their market share of FT coffee and thereby enhance the lives of third-world farmers. »
Mots clés : ETATS UNIS, CAFE EQUITABLE, MARKETING, CONSOMMATEUR
UTZ certification for groups of smallholder coffee farmers : Hype of hope ?
LATYNSKIY, Evgeny ; BERGER, Thomas - International Conference of Agricultural Economists, Milano (Italy) sur le thème "Agriculture in an Interconnected World", 2015, 31 p. - Site de ideas.repec.org
Abstract : « In the recent past the coffee production sector witnessed a rapid expansion of certification programs promoting voluntary sustainability standards, one of which is UTZ Certified. In this article we assess theimpact that this program has on participating smallholder farmers by reviewing the results of an agent-based simulation for modeling rural producer organizations. We present the developed empirical simulation model by sharing the common protocol, which documents the structure the applied simulation tool and its parameterization for the group of coffee farmers, and reporting the results of model validation. The main strength of this assessment is that it considers certification -related costs of the farmers, which are ignored in the analyses available so far. The obtained simulation results constitute quantitative evidence of UTZ certification being able to create considerable positive impacts on the participating farmers. The results outline the importance of external financing and supportive measures complementing certification in groups. »
Mots clés : OUGANDA, CAFE, UTZ, IMPACT, PRODUCTEUR, COUT
Universidad Nacional Abierta y a Distancia, Escuela de Ciencias Administrativas, Contables, Economicas y Negocios, Santa Martha (Colombia), 2015, 69 p. - Site de repository.unad.edu.co
Resumen de Hallazgos : « A partir de la evaluación de desempeño realizada a los colaboradores de la Cooperativa ASOBANARCOP, se identifica que las competencias que requieren ser potencializadas o fortalecidas, en su orden de prioridad son : Vocación al Servicio y Trabajo en equipo, con lo cual se busca mejorar el clima organizacional al interior de la Cooperativa.Así mismo, con los resultados obtenidos se puede establecer que la mayoría de loscolaboradores de la Cooperativa presentan una puntuación aceptable en cuanto a la competencia de Conocimiento, lo que equivale a determinar que es necesario que cada uno de los colaboradores se actualice en esta competencia para que tenga claridad en los diferentes aspectos relacionados con su puesto de trabajo, para que estén pendientes de actualizar y de retroalimentar sus propios saberes con relación a las actividades laborales, para que conviertan los conocimientos en resultados destacados, para que tengan manejo y apropiación de los conocimientos requeridos para la elaboración de sus tareas, mejorando así los procesos, procedimientos y resultados. En cuanto a la competencia de orientación al resultado, también presenta una calificación aceptable, con lo cual se puede establecer que los colaboradores necesitan actualizar esta competencia lo que le facilita la entrega de manera oportuna de sus tareas, el cumplimiento a cabalidad de sus responsabilidades, el cumplimiento de los indicadores o metas establecidas por la Cooperativa, la consecución de los resultados esperados para su cargo, la búsqueda de alternativas para solucionar dificultades de forma práctica y creativa ; la definición e implementación de planes, a través de la utilización eficaz de los diferentes recursos.La competencia de Planeación y organización, también presentó una calificación aceptable, por lo cual es necesario actualizarla en aras de enfatizar, en los colaboradores, la preparación del trabajo, la organización del tiempo, la delimitación de prioridades, la planeación según las necesidades y proyecciones de la empresa, la capacidad para la ejecución de proyectos, el desarrollo de estrategias ; la evaluación, verificación y aplicación de procesos y procedimientos ; el control de la calidad del trabajo que realiza en su puesto de trabajo. »
Mots clés : COLOMBIE, BANANE, COMMERCE EQUITABLE, COOPERATIVE, ACQUISITION DE COMPETENCES
L’agriculture biologique contribue-t-elle au bien-être ?
Éthique Économique, 2016/01, n°1, 19 p. - Site de papyrus.bib.umontreal.ca
Résumé des auteurs : « À travers l’étude de cas d’une association de producteurs de fruits et légumes biologiques en Pays de la Loire (Bio Loire Océan), cet article propose quelques pistes pour appréhender les liens potentiels entre agriculture biologique et bien-être. Dans les cas rencontrés par les auteurs, l’approche utilitariste des économistes du bien-être se révèle peu utile pour analyser ces liens. Les mesures multidimensionnelles des déterminants du bien-être, telles que celle proposée par le rapport Stiglitz (Stiglitz, Sen et Fitoussi, 2009), s’avèrent plus opérationnelles en la matière. S’appuyant sur cette grille de lecture, l’article met en évidencele fait que ce lien est dual. S’il est possible de dire que, sur certains points, l’agriculture bio favorise la production de capabilités et la qualité de vie sur le territoire considéré, il apparaît également que la recherche de bien-être est au cœur du projet politique des producteurs rencontrés. »
Mots clés : FRANCE, PAYS DE LOIRE, AGRICULTURE BIOLOGIQUE, COMMERCIALISATION
CONTRERAS CASTRO, Géraldine ; MUNOZ VELASQUEZ, Ana Maria – Universidad Catolica de Peireira (Colombia), Programa Administracion de Empresas, 2014, 61 p. - Site de repositorio.ucp.edu.co
Resumen : « En la presente investigación realizada en alianza con Asocafé Manantial Dosquebradas, se identifican las prácticas de gestión administrativa y agrícola implementadas como estrategia competitiva, que caracterizan la condición de un café especial, en las fincas asociadas a dicha asociación certificadas con el sello FLO. »
Mots clés : COLOMBIE, CAFE EQUITABLE, FLO, COOPERATIVE, GESTION
An Analysis on Developing a Common CSR Labeling System in the Fashion Industry
CISMECI, Nurusnisc – University of Boras (Sweden), Faculty of Textiles, Engineering and Business – 2015, 87 p. - Site de diva-portal.org
Abstract : « The negative impact of the fashion industry on both society and environment cannot be ignored, especially in recent years, due to news and reports on the negative impacts of the industry has raised awareness among consumers. Some of the consumers started Questioning the fashion companies’operations and demand for more sustainable supply chains. In order to respond the request coming from consumers’side, the companies started to regulate their operations and communicate about them. Even though there are many different ways to communicate about sustainability approach, this study is questioning the potential outcomes of developing a common CSR label based on Higg Index 2. 0 tool. To answer the research question, existing literature has analyzed from three different perspectives ; social and environmental problems led by the industry and raising consumer awareness about negative impact of the industry. After the literature review, CSR communication approaches of the selected companies were analyzed. The second step of the research was, to apply a consumer survey in the Gothenburg Central Station to understand Swedish consumers’ perception. Outcomes of the consumer survey has compared with the existing literature and communication strategies followed by the analyses of selected companies. The company analyzes show that, even though, they are good at about regulating their supply chain with more sustainable approaches, the majority of fashion companies do not communicate about their CSR practices. Consumer survey expose that, consumers are lack of awareness regarding to existed CSR labels. Moreover, even though exist labels focus on only environmental factors or social factors, the consumers expect from labels to cover both areas. The data collected from the study expose that, even the majority of the consumer not completely influenced by the sustainability a pproach of the companies, there are consumers that influence by the companies IICSR approach. Moreover, the lion share of consumers believes that a common labeling system based on Higg Index 2.0 will be helpful guide when they give their purchasing decision. Based on the findings from existed literature-consumer survey and analyze of companies approach-, it was observed that companies are lack of effective communication strategies which is a barrier for the consumers to get an action for to purchase more sustainable fashion products. Therefore, developing a common CSR labeling system that will controlled by third party institution such as Sustainable Apparel Coalition will increase the effectiveness of CSR label and influence the consumers response positively. »
Mots clés : INDUSTRIE TEXTILE, LABEL, RESPONSABILITE SOCIALE DES ENTREPRISES
La qualité au détriment de l’équité ? Du commerce équitable à une nouvelle définition de la qualité
POUCHAIN, Delphine – Éthique et Économique, 2016, n°13, vol.1 - Site de papyrus.bib.umontreal.ca
Résumé de l’auteur : « Pour sortir de la charité, le commerce équitable mise de plus en plus sur la qualité supérieure de ses produits. Nous montrons dans cet article que cette stratégie est davantage porteuse de menaces que de solutions pour le commerce équitable, sauf à envisager une définition élargie de la qualité des biens. On observe in fine que qualité et équité peuvent se révéler antinomiques : l’exhortation des consommateurs à se montrer plus soucieux de la qualité des biens risque de surpasser l’exhortation à échanger de manière juste. »
Mots clés : COMMERCE EQUITABLE, QUALITE, CONSOMMATEUR, EQUITE
